Tel:01993 882 440


WineMatters is an Approved Programme Provider (APP) accredited by the Wine and Spirit Education Trust (WSET) and we also offer Masterclasses, Sales and Service courses for the Hospitality sector, and Corporate Events. Our courses are based in Oxford.

Please click a course title to find out more.


Corporate Events

WineMatters has always enjoyed working with FTSE100 companies and financial institutions.  Events include client and staff entertainment, team-building activities, and contributing the wine component to away days and conferences.  Our exacting standards and attention to detail are why companies including Glaxo, Morgan Stanley, UBS, HP, and E & Y use WineMatters.  You can read testimonials from our corporate customers here


Sales Training

A fabulous wine list or display is not worth much if the team doesn’t know how to sell it.  WineMatters unique Training Matrix ™ combines Product Knowledge (PK) training with ancillary skills including Wine Service, Selling, and Wine List Design.  We can design a bespoke blend of PK and soft skills to get the most out of your team.  Recently, WineMatters (in conjunction with other experts) created a series of eLearning packages for a leading supermarket.  You can read testimonials from our on and off-trade customers (including Waitrose, Le Manoir aux Quat’Saisons, and Sandy Lane) here


WSET Level 1 Award in Wines


WSET CourseNew to wine? Learn how to navigate a wine list and the basics of food and wine matching. This introductory course is a perfect starting point for any wine affectionado.

This is a day release course, plus an examination at the end of it consisting of 30 multiple choice questions.   



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WSET Level 2 Award in Wines

WSET CourseThis is an intermediate course in the art and science of wine, aimed at those already working in the trade or keen amateurs ready to explore in a little more depth. You will learn about the key grape varieties, different styles of wine, and the production of spirits and liqueurs. Tasting technique is a key component and every session will include a themed selection of wines to illustrate the main points discussed. You will learn to use the WSET Systematic Approach to Tasting® to analyse wines objectively and consistently.



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WSET Level 3 Award in Wines

WSET CourseThis course builds on the knowledge and tasting skills acquired from the Level 2 course and continues with a clear focus on developing effective tasting technique. Successful students will be able to describe the production methods and organoleptic characteristics of a broad range of high-quality wines and spirits from around the world. The WSET Systematic Approach to Tasting® is followed when tasting each wine.

A final examination consisting of a Theory paper (50 multiple choice questions + short written answer questions) + a Tasting paper (blind tasting of 2 wines).


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WSET Level 4 Diploma in Wines

WSET CourseThis is a two-year programme of study designed for those wishing to become an expert in the field of wines. It is a significant undertaking and requires substantial home study to consolidate the knowledge and skills learnt in class, but those who gain the qualification are well-placed to take up senior positions in the wine industry such as management, buying and sales executive roles. Many dedicated amateurs also benefit from the added enjoyment and confidence the course brings. The Diploma is viewed universally as the stepping-stone to the Master of Wine qualification.

The Diploma qualification is broken down into six mandatory units, each of which is assessed separately and must be passed before a student can gain the full qualification. WineMatters is unique in that all classes are taught by a Master of Wine and we often open rare and expensive wines to give our students an opportunity to taste the full range of quality levels and ages. The WSET Systematic Approach to Tasting® is followed when tasting each wine.

The course runs over two years with exam dates in October, January and May; most units include both theory and tasting assessment.

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Gift Vouchers

If you know a budding wine enthusiast with a thirst for knowledge then a WineMatters gift voucher makes an ideal gift.  Our courses are fun, they also lead to a recognised qualification, and drinks are included!  What isn’t to like? 

All our gift vouchers are personalised and we’ll send the lucky recipient a Welcome Letter along with a gift certificate for your selected course.  These will remain valid for one year.

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